ASPECT OF UNIVERSAL VALUES AND THEIR LINGUISTIC ANALYSIS

Abstract. The following research focuses on universal value analyses and lingvocultural analysis. It primarily focuses on the innovation, in that the concept of linguistic analysis has been combined with the concept of text. Furthermore, this method raises the work\u27s theoretical level. These values therefore have an impact on how citizens are motivated to act as citizens and how their acts as global citizens are validated. Values serve as social action regulators. According to some researchers, education tends to lead to emancipation. Universal value refers to uncritically copying the value system of another country, supporting so-called western freedom, democracy, equality, and human rights, among other ideals, while ignoring the originality and specificity of their own growth. It promotes itself as the universal ideals of human society, then goes on to criticize China\u27s contemporary political structure. It is directly intended at promoting a political discourse and system with a strong stamp of western institutions, which is wrapped in academic language and transmitted through academic discourse. Universal values are supra-individual regulators of activity in society. Their image is a composite representation of certain values, which are reflected in the scientific public consciousness and the public consciousness of ordinary speakers of the national language and culture. Being a powerful personal resource, values also act as a basis linking the individual and society. Values perform a socializing function, because they are reproduced in the cultural structures of society, determine the consciousness of generations. This research is based on the idea that the real reality perceived by a person in the process of objective activity is reflected in the consciousness of an individual in the form of temporal, spatial and causal connections of phenomena and objects. In this regard, the model of linguistic consciousness can be represented by a certain set of associations, with the help of which a carrier of a certain culture acquires an idea of a fragment of the image of the world. Introduction. Both inside schooling and throughout society, education promotes, amplifies, and transmits values. Individuals will operate within society as a result of their values motivating them to take acts that they consider worthwhile. Individuals\u27 actions may be influenced by society\u27s emphasis on values, which may be influenced by social pressure to comply or social affirmation of good ideals. Research methods. The translation of values, the meaning of valus, the essence of the concept, the excessive length, complex phrases are inconvenient, with an excessive number of English values. Results and discussions. It is very important for a lingvoculture to work with a specialist in the field from the beginning to the end of the translation development process. There are good reasons for this. Bilingual dictionaries are more practical than textual content. For dictionaries of practical translation, the functional value of the term is important, that is, the user must be able to use the dictionary in order to understand a certain value in the correct context, understand it from a communicative point of view and understand it herself. Conclusion. In terms of idea, language and its intended use are extremely crucial to examine in the context of mass media. For the time being, any of us must be active in the process of communication