This thesis set out to address the ‘unsuccessful entrance’ experienced by the technique of tufting in the context of fashion design. The conventions of industrial tufting methods are challenged in the field of contemporary couture with a focus on three different aspects: backing, raw material and technique. This traditional carpet making technique, presented through the concept of couture, is aimed to be introduced as a potential novel technique among the other artisan ones inherent to the field. Robot tufting has until now been exclusively employed by the carpet manufacturing industry and only two robot manufacturing companies operate worldwide. It is a research subject with no previous academic or artistic publications. This thesis introduce...