PENGARUH LIPUTAN MEDIA DAN MEDIA SOSIAL PERUSAHAAN TERHADAP BIAYA UTANG PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2012-2021

This research is based on the phenomenon of the lack of information availability in the bond market. That shouldn't have happened because every company has the availability of adequate information both through media coverage and social media.. This study aims to analyze the effect of media coverage and corporate social media on the cost of bond in companies listed on the Indonesia Stock Exchange (IDX) in 2012-2021. The sample in this study is corporate bonds that meet certain criteria that have been determined using the purposive sampling method with a total sample of 107 observational data. The data analysis technique used is multiple regression analysis which is processed using Eviews v.11. Based on the data analysis conducted, it shows that media coverage and corporate social media have a significant negative effect on the cost of bond. This finding is in line with the statement that the dissemination of public information reduces information friction and expands investor recognition, thereby lowering the cost of bond. These results support the signaling theory which states that information disseminated by the company can provide benefits to external parties. By disclosing a lot of information to external parties, companies can reduce information asymmetry which in turn can reduce the cost of bond