PENGARUH PENGETAHUAN INVESTASI, PERSEPSI RISIKO, DAN PERSEPSI KONTROL PERILAKU TERHADAP MINAT INVESTASI SAHAM

In 2016, the Indonesia Stock Exchange as the organizer of stock investments inIndonesia for 10 consecutive years had a quite high rate of return compared to the majorexchanges in the world. However, judging from the number of Indonesian local citizen who usethis investment, their numbers are still in the low category. Therefore, researchers are interestedin examining the factors that influence the Indonesian stock investment intention. After presurvey,there are three variables that occupy the highest rank and also become the reason forrespondents to not or have not invest in stocks, namely investment knowledge, risk perception,and perceived behavioral control. The research data is collected through. The population in thisstudy are all people who have never invested shares, independent income, and located in thearea of Jakarta. The sampling method used is the Roscoe method with the number of membersof the sample at least ten times the number of variables studied. The number of respondentsused in this study was 100 respondents. The results showed that the investment knowledgeaffect the stock investment intention, the perceived risk affect the stock investment intention,the perceived behavioral control affect the stock investment intention, and the investmentknowledge, perceived risk, perceived behavioral control affect the stock investment intentionsimultaneously