Add to ORKGAbstract. This study investigates online game consumer intention to purchase virtualproduct offered during the playing period. Satisfaction of the game was predicted asmediating variable in the influence of perceived value to purchase intention.Hypotheses testing were done by using mediation analysis in IBM SPSS Statisticssoftware version 21 and macro Hayes (2013) model 4. Results showed that in bothgroups, MMORPG (Massively Multiplayer Online Role Playing Games) and MMOBA(Massively Multiplayer Online Battle Arena), online games satisfaction mediates theinfluence of perceived value to virtual product purchase intention. This study extendsconsumer behavior literature, particularly in perceived value, satisfaction and purchaseintentions of on...
The research was aims to determine 1) how the impact of prices on purchasing decisions, 2) whether l...
The purpose of this research is to examine the effect of E-WoM, Consumer Trust, and Motivation on th...
This study aims to determine how the influence of Functional Value, Emotional Value, and Social Val...
. This study investigates online game consumer intention to purchase virtualproduct offered during t...
Abstract. This study investigates online game consumer intention to purchase virtualproduct offered ...
The development of online games is so high that leads many companies to compose games. To increase c...
Abstract: The development of online games is so high that leads many companies to compose games. To ...
In the current era of globalization, information technology is advancing rapidly. Related to the onl...
In the current era of globalization, information technology is advancing rapidly. Related to the onl...
Online games increasingly sell virtual items to generate more income. Intent to purchase virtual ite...
In the current era of globalization, information technology is advancing rapidly. Related to the onl...
PlayerUnknown’s Battleground Mobile (PUBG-M) is the highest-earning battle royale game in the world....
Tujuan dari penelitian ini adalah untuk menganalisa motif pemain melakukan pembelian virtual goods p...
This study aims to predict the behavior of purchase decisions for virtual goods, especially for PUBG...
Online game is a virtual world environment that many people called as gamer joins to find pleasure o...
The research was aims to determine 1) how the impact of prices on purchasing decisions, 2) whether l...
The purpose of this research is to examine the effect of E-WoM, Consumer Trust, and Motivation on th...
This study aims to determine how the influence of Functional Value, Emotional Value, and Social Val...
. This study investigates online game consumer intention to purchase virtualproduct offered during t...
Abstract. This study investigates online game consumer intention to purchase virtualproduct offered ...
The development of online games is so high that leads many companies to compose games. To increase c...
Abstract: The development of online games is so high that leads many companies to compose games. To ...
In the current era of globalization, information technology is advancing rapidly. Related to the onl...
In the current era of globalization, information technology is advancing rapidly. Related to the onl...
Online games increasingly sell virtual items to generate more income. Intent to purchase virtual ite...
In the current era of globalization, information technology is advancing rapidly. Related to the onl...
PlayerUnknown’s Battleground Mobile (PUBG-M) is the highest-earning battle royale game in the world....
Tujuan dari penelitian ini adalah untuk menganalisa motif pemain melakukan pembelian virtual goods p...
This study aims to predict the behavior of purchase decisions for virtual goods, especially for PUBG...
Online game is a virtual world environment that many people called as gamer joins to find pleasure o...
The research was aims to determine 1) how the impact of prices on purchasing decisions, 2) whether l...
The purpose of this research is to examine the effect of E-WoM, Consumer Trust, and Motivation on th...
This study aims to determine how the influence of Functional Value, Emotional Value, and Social Val...
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