Add to ORKGAbstract. This paper investigate the effect of service brand on customer value andloyalty. Speciffically, the study examines the influence of brand image, companyimage, employee trust and company trust on service quality, customer value andloyalty. The data were collected from a total of 222 customers of 7 low cost airlines. AStructural Equation Modeling (SEM) is used to assess the relationships of the researchmodel. The result shows that it is brand image which has significant influence on bothservice quality and customer value while employee trust and cost has significantinfluences on customer value
INVESTIGATING THE SERVICE BRAND: A CUSTOMER LOYALTY PERSPECTIVE ON LOW COST CARRIER IN INDONESIA - B...
Loyalty is a commitment possessed by customers to remain loyal in using a particular service or prod...
ABSTRACT Due to the growth of several service-related firms, particularly online transportation, bu...
Abstract. This paper investigate the effect of service brand on customer value andloyalty. Speciffic...
Abstract. This paper investigate the effect of service brand on customer value and loyalty. Speciffi...
. This paper investigate the effect of service brand on customer value andloyalty. Speciffically, th...
The aims of this paper is to measure the relationship between service quality, brand image, trust an...
Purpose - The purpose of this study was to formulate a model of passenger satisfaction and loyalty f...
Not only to find out how to acquire new customers but also to maintain the existing customer is a ho...
This research objectives are to: (1) examine the influence of Service Quality on Brand Image, (2) ex...
The low cost carrier is the controversial airlines because the airlines applied lower price but the ...
In a very competitive airline business nowadays, brand image can often be used as a strategy to achi...
The purpose of this study is to study the majority of service quality and brand image of the service...
This research aims to analyze the effect of service quality, price fairness, and corporate image on ...
Aviation services industry is an important industry that holds Indonesia. Indonesia has approximatel...
INVESTIGATING THE SERVICE BRAND: A CUSTOMER LOYALTY PERSPECTIVE ON LOW COST CARRIER IN INDONESIA - B...
Loyalty is a commitment possessed by customers to remain loyal in using a particular service or prod...
ABSTRACT Due to the growth of several service-related firms, particularly online transportation, bu...
Abstract. This paper investigate the effect of service brand on customer value andloyalty. Speciffic...
Abstract. This paper investigate the effect of service brand on customer value and loyalty. Speciffi...
. This paper investigate the effect of service brand on customer value andloyalty. Speciffically, th...
The aims of this paper is to measure the relationship between service quality, brand image, trust an...
Purpose - The purpose of this study was to formulate a model of passenger satisfaction and loyalty f...
Not only to find out how to acquire new customers but also to maintain the existing customer is a ho...
This research objectives are to: (1) examine the influence of Service Quality on Brand Image, (2) ex...
The low cost carrier is the controversial airlines because the airlines applied lower price but the ...
In a very competitive airline business nowadays, brand image can often be used as a strategy to achi...
The purpose of this study is to study the majority of service quality and brand image of the service...
This research aims to analyze the effect of service quality, price fairness, and corporate image on ...
Aviation services industry is an important industry that holds Indonesia. Indonesia has approximatel...
INVESTIGATING THE SERVICE BRAND: A CUSTOMER LOYALTY PERSPECTIVE ON LOW COST CARRIER IN INDONESIA - B...
Loyalty is a commitment possessed by customers to remain loyal in using a particular service or prod...
ABSTRACT Due to the growth of several service-related firms, particularly online transportation, bu...