Strategi Komunikasi Pemasaran Pariwisata Di Desa Wisata Rhee Loka Kabupaten Sumbawa (Studi Kasus Desa Wisata Pantai Gelora)

This study aims to determine the Tourism Marketing Communication Strategy in Rhee Loka Tourism Village, Sumbawa Regency with a qualitative descriptive research method that intends to understand Gelora Beach Tourism Marketing. This study uses primary data types with purposive sampling method and data analysis techniques Data Reduction (Selection / Driver), Data Presentation and Conclusion Drawing. Based on the results of research which states that Gelora beach tourism has infrastructure facilities such as lodging provided, tourism performances and promotion of tourist objects, improving tourist facilities, and the community as well as in the management of tourist attractions. If there are strengths and opportunities, they will reduce weaknesses and keep threats away. With the use of methods to develop appropriate and appropriate Gelora beaches so that they cancompete with tourist attractions in the Sumbawa area and also in West Nusa Tenggara.