How to use Chinese digital platforms to pursue and increase their own brand awareness in the Chinese market

The purpose of this thesis, the research, and its analysis is to assist Finnish SMEs on how to choose the correct Chinses digital platform to promote their business and promote the company’s brand. The study conducted the Chinese marketer's operational marketing trends to help support the Finnish marketing decider how to use Chinese digital social media to reach the target audiences and achieve their marketing goals. The study and analysis of the digital platform environment is based on theoretical frameworks from literature that starts at the macro and micro level to look at digital environments trends and conduct a Chinese mainstream digital platform study. To use five of the six factors of the PESTEL method to look at the digital macro and micro-environments relations and present relative points of view. This combined with second-hand data, material references and marketing data helped formulate an answer or perhaps even prove that the hypothetical inbound marketing and traffic conversion is feasible. In this thesis, in addition to mentioning WeChat, the most well-known social platform by Finnish companies also conducts research and analysis on several platforms that are currently the most popular in China. To cooperate with KOLs is the common marketing approach in China. When using Chinese social platforms for corporate brand marketing communications, this approach can increase brand awareness and make the brand more effective and accurate for Chinese audiences