Stakeholders, as a Bridge Between Business Ethics and Corporate Social Responsibility

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue of stakeholders, the drivers of business ethics and corporate social responsibility for companies nowadays. The main purpose of the research is to comprehend how integrating corporate social responsibility in the core of business may contribute to the creation of a positive organization image among stakeholders. Systematization literary sources and approaches for establishing ethical business indicate that integrating corporate social responsibility in the business strategy may ethically influence stakeholders’ perception