SKRIPSI STRATEGI PENGEMBANGAN KAWASAN OBYEK WISATA PANTAI SLOPENG (Studi kasus : Dinas Pariwisata Kebudayaan Pemuda dan Olahraga Kabupaten Sumenep)

Indonesia is a country that has natural potential, with the development and progress of the tourism sector, which is certainly very beneficial for both the state and the region as the owner of the object. In utilizing the natural potential of Sumenep Regency, the local government makes Slopeng Beach as one of the regional superior tourist attractions. This study aims to determine the strategy carried out by the Department of Tourism, Culture, Youth and Sports in managing and developing Slopeng beach tourism objects, by identifying the strategic plans of the local government. This study uses a qualitative descriptive research method. This type of data consists of primary data obtained through interviews and observations. While secondary data comes from report documents, regulations relating to the problem to be studied, writings and research results on Tourism Development Strategies. The results of this study indicate that the development strategy carried out by the Department of Tourism, Culture, Youth and Sports is a strategy as a plan. There are several implementations of the identified development strategies carried out, namely, (1) maintenance of tourist attraction areas, (2) community empowerment, and (3) promotion and marketing