Conceptualization of user activities in the social network in the conditions of distance education

In the article, social media is analyzed through the focus of understanding the latter as a virtual space of the media, which reflects such identifying indicators of users as: interest, desire, enthusiasm and direction of integration processes. The relevance of the study is determined by the insufficient development and inconsistency of the concepts and empirical results of research on the processes of differentiation of the community of social networks and their role in the conditions of distance education. The methods of philosophical, analysis and hermeneutics were used: interpretation, conceptualization, comparative analysis. As a theoretical and methodological base, we used the categorical apparatus of social philosophy, mathematics, theory of practice, pragmatism, social epistemology. We used approaches to extracting the activity of user groups in a multi-layer social network: 1) extracting groups in each layer separately, and then combining communities throughout the layers; 2) first transforming the social network into one layer, and then searching for different groups within