Have news reports on suicide and attempted suicide during the COVID-19 pandemic adhered to guidance on safer reporting? A UK-wide content analysis study

Background: Associations between sensational news coverage of suicide and increases in suicidal behaviour have been well documented. Amidst growing concern over the impact of the COVID-19 pandemic on suicide rates, it is especially important that news coverage adheres to recommended standards. Methods: We analysed the quality and content of print and online UK news reports of possible COVID-19 related suicides and suicide attempts in the first four months of the pandemic (N=285). Results: Most reports made explicit links between suicidal behaviour and the COVID-19 pandemic in the headline (65.5%), based on statements by family, friends or acquaintances of the deceased (60%). The impact of the pandemic on suicidal behaviour was most often attributed to feelings of isolation (27.4%), poor mental health (14.7%) and entrapment due to government-imposed restrictions (14.4%). Although rarely of poor overall quality, reporting was biased towards young people, frontline staff and relatively unusual suicides and, to varying degrees, failed to meet recommended standards (e.g. 41.1% did not signpost readers to sources of support). Limitations: This analysis cannot account for the impact of reporting on suicide. Conclusions: Careful attention must be paid to the quality and content of reports, especially as longer-term consequences of the pandemic develop