Pengaruh e-commerce terhadap keputusan pembelian produk smartphone xiaomi pada mahasiswa FEB Universitas Ma Chung Malang

E-commerce concept offers an efficient product offerings to customers by annuling the additional cost of maintaining physical store. This concept offers lower operational cost but having a problem with trust factor due to the lack of personal touch with the customers. This research was done to analyze the effects of e-commerce towards buying Decisions of Ma Chung University FEB students towards their Xiaomi phones and found out that even if they bought the phone online, several aspects like system quality, information quality, service quality, user satisfaction, system usage and benefit of the website still have a strong considerations before decisionof purchasing the Xiaomis was made