Media development and audience tendency in avoiding advertisement pushed companies to applied new strategies for their advertising needs. Product placement became a good alternative strategy because the product embedded seamlessly within the television program where sports programs had the most product appearances than other programs. It made the sport programs to have big potential of gaining new customers by using product placement methods. In foreign football programs that broadcasted in Indonesian televisions, audiences were exposed to familiar and unfamiliar brands. This quantitative experimental research analyzed the effect product placement of familiar and unfamiliar brand towards brand equity especially in foreign football match. In...
There is a growing trend of brand or product placements in films and television shows globally, as w...
The popularity of product placement as a viable alternative to traditional commercials has been incr...
This study aims to find the effect product placement and brand awareness purchase intention of the ...
Product placement, as an integrated marketing communication tool, is widely applied to increase atte...
The mass media is a place to perform activities of marketing communications. One of them on electron...
Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repea...
The weariness of audience in watching commercial during their favorite TV shows at home is one of th...
Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or v...
Product Placement or Brand Placement is the paid inclusion of branded products or brand identifie...
Marketing can be done through electronic media, one of which is TV. What is currently seen is that a...
Berkembangnya industri kosmetik di Indonesia membuat persaingan semakin kompetitif. Pemasar gencar m...
Product placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used...
Conventional advertisements due to its over exposure arelosing their effectiveness; consequently pro...
Dissertação de Mestrado em Marketing apresentada à Faculdade de EconomiaThe usage of mass media as a...
This study investigates the role of program characteristics in brand placement effects. The impact o...
There is a growing trend of brand or product placements in films and television shows globally, as w...
The popularity of product placement as a viable alternative to traditional commercials has been incr...
This study aims to find the effect product placement and brand awareness purchase intention of the ...
Product placement, as an integrated marketing communication tool, is widely applied to increase atte...
The mass media is a place to perform activities of marketing communications. One of them on electron...
Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repea...
The weariness of audience in watching commercial during their favorite TV shows at home is one of th...
Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or v...
Product Placement or Brand Placement is the paid inclusion of branded products or brand identifie...
Marketing can be done through electronic media, one of which is TV. What is currently seen is that a...
Berkembangnya industri kosmetik di Indonesia membuat persaingan semakin kompetitif. Pemasar gencar m...
Product placement is the planned insertion of a brand within a movie, a fiction, etc. It can be used...
Conventional advertisements due to its over exposure arelosing their effectiveness; consequently pro...
Dissertação de Mestrado em Marketing apresentada à Faculdade de EconomiaThe usage of mass media as a...
This study investigates the role of program characteristics in brand placement effects. The impact o...
There is a growing trend of brand or product placements in films and television shows globally, as w...
The popularity of product placement as a viable alternative to traditional commercials has been incr...
This study aims to find the effect product placement and brand awareness purchase intention of the ...