Efektivitas sponsorship produk olahraga pada even olahraga terhadap brand awareness di masyarakat

Sponsorship is an era of the latest marketing methods to raise public awareness option at some products (Brand Awareness), especially at sporting events. This article is aimed to assess how big the effectiveness of sponsorship to influence Brand Awareness a product at sports events. With the preparation and sponsorship strategies that mature companies can create Brand Awareness in society predictably very strong, because of the sponsorship right company, the company can build a relationship with consumers becoming more closely to strengthen the bonds and consumer confidence