Strategi penerapan experiental marketing dalam pembentukan brand image produk lokal Indonesia

Indonesian local products are facing a problem when they tried to sell their products in the market, as a newcomers Indonesian local products need to be able to catch the customer attention to be able to build a brand image in an attempt to form a brand loyalty from their customers. To be able to reach that, the owner of these local products may choose to apply a marketing method that emphasize on service and concierge oriented business, which called experiental marketing. This concept is ideal for a company who desires to form a strong image in their customers mind, since the power of the brand image that it may form from the services, compared to the conventional marketing method