Mengapa konsumen wanita tertarik produk tiruan? : kajian akan consumer values dan proses pengambilan keputusan pembelian

Indonesia is a developing country and has a population that many residents are on average lower middle class tends to purchase goods at low prices. In this article will be discussed how the decision making process of consumers against purchasing imitation products women. Trend of women who generally liked the discount price, can be utilized for counterfeit goods businessman for presenting products with model luxury brand but at a price that is tilted. The proven business running smoothly by looking at statistics that many copycat products in circulation in Indonesia. This article will be discussed about consumer values and is linked to the purchase decision making process. The result of this article indicates that consumers preferred the woman knockoff products compared to buying luxury brand products