Analisis bauran pemasaran terhadap loyalitas pasien BPJS di instalasi rawat jalan Rumah Sakit Baptis Batu

This study took the title of Loyalty Marketing Mix Analysis of Patient In Hospital Outpatient Installation Batu Baptist. The purpose of this study was to analyze the effect of variable product, price, place, promotion, employee, physical evidence and the loyalty of patients in outpatient installation Batu Baptist Hospital. The study design using survey methods and includes an explanatory research, the scope of research in marketing management, with more focus on the influence of product, price, place, promotion, employee, physical evidence and the loyalty of patients in outpatient hospital installations. Batu Baptist. Internal data sources obtained directly in IRJ Baptist Hospital Batu external data sources such as literature. The population of all patients BPJS number of patients who have earned installation services in hospital outpatient. Batu Baptist during the year 1190 as many as 119 patients and taken samples of respondents. Multiple linear regression analysis. There is a simultaneous effect of variable product, price, place, promotion, employee, physical evidence and the loyalty of patients in Outpatient Installation Batu Baptist Hospital because of a significant F test results obtained under 0.05. The dominant variable effect on patient loyalty in Outpatient Installation Batu Baptist Hospital is a variable product, because it has the greatest Beta coefficient