Conflict Management Through Dispute Style Analysis Of Marketing Bancassurance-Unit Linked Product Conflict Between Consumer And Insurance Companies In Indonesia (Case Study Analysis Of Three Insurance Company)

Conflict management is basically an effort or process carried out by the conflicting parties in order to obtain a resolution of the conflict as desired. Basically conflict management is a process of solving problems democratically by prioritizing win-win solutions so that negative effects in the conflict can be managed to a minimum. The marketing conflict of bancassurance - unit linked products has recently become a topic of conversation in various media. The relevant parties, for example the Insurance Companies, Banks, Consumers and Policy Stakeholders, both have right side and wrong side in relation to the marketing process of this unit-linked bancassurance product, so a solution must be found as well as possible. In this article, the author uses theory of conflict management, namely Pasya and Sirait Theory to analyze the dispute style of the parties. The author will also explain about 3 alternative ways of resolving insurance disputes in Indonesia according to existing provisions in Indonesia. The research was conducted using a qualitative method with a casuistic approach. Keywords: Conflict Management, Insurance, Bancassurance, Unit- Linke