Virtual Reality technology can provide new experiences and different points of view of activities, events, or products for the users. In line with advances from VR technology, YouTube initiates to support the spread of VR videos by creating a VR feature on their platform. A hundred videos about a dangerous activity, Horror activity, and Marketing video of software or a movie product are found on the YouTube platform. Meanwhile, it is still not yet known how the effectiveness of an advertisement using VR video via the YouTube platform on the people desires to buy a product, especially in Indonesia, which then became the purpose of this study. In carrying out this study, a quantitative study was used by creating a digital questionnaire and di...
VR and its technological progress have increased rapidly after the COVID-19 outbreak, which showed t...
Retargeting is based on the "Rule of Seven", which is an old theory coined by Dr. Jeffrey Lant and s...
This study aimed to assess the use of virtual reality (VR) as a tool for destination marketing of su...
Recent technological development has led virtual reality (VR) head mounted displays (HMD) to become ...
The use of VR in promoting tourism is a growing topic of interest among industry practitioners, acad...
Virtual Reality (VR) is gaining more recognition and is evoking a public interest. The virtual techn...
The thesis is a qualitative study on how virtual reality marketing can be used in the tourism indust...
VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perc...
This study attempts to better understand the value of incorporating virtual reality into education, ...
This thesis is quantitative research of the market potential for virtual reality as a marketing comm...
The main objective of this research is to measure the potential of in-game advertisement with the re...
Virtual reality has been up and coming for years and there are a lot of possibilities for marketers....
In the information explosion era, consumers are now better informed about different products and ser...
Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of v...
Nowadays digital platform plays a prominent role in marketing. The transition from traditional marke...
VR and its technological progress have increased rapidly after the COVID-19 outbreak, which showed t...
Retargeting is based on the "Rule of Seven", which is an old theory coined by Dr. Jeffrey Lant and s...
This study aimed to assess the use of virtual reality (VR) as a tool for destination marketing of su...
Recent technological development has led virtual reality (VR) head mounted displays (HMD) to become ...
The use of VR in promoting tourism is a growing topic of interest among industry practitioners, acad...
Virtual Reality (VR) is gaining more recognition and is evoking a public interest. The virtual techn...
The thesis is a qualitative study on how virtual reality marketing can be used in the tourism indust...
VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perc...
This study attempts to better understand the value of incorporating virtual reality into education, ...
This thesis is quantitative research of the market potential for virtual reality as a marketing comm...
The main objective of this research is to measure the potential of in-game advertisement with the re...
Virtual reality has been up and coming for years and there are a lot of possibilities for marketers....
In the information explosion era, consumers are now better informed about different products and ser...
Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of v...
Nowadays digital platform plays a prominent role in marketing. The transition from traditional marke...
VR and its technological progress have increased rapidly after the COVID-19 outbreak, which showed t...
Retargeting is based on the "Rule of Seven", which is an old theory coined by Dr. Jeffrey Lant and s...
This study aimed to assess the use of virtual reality (VR) as a tool for destination marketing of su...