PENGARUH KEPRIBADIAN HARDINESS TERHADAP RESILIENSI PADA PELAKU EKONOMI KREATIF YANG TERDAMPAK COVID-19

Penelitian ini bertujuan untuk mengetahui pengaruh kepribadian hardiness terhadap resiliensi pada pelaku ekonomi kreatif yang terdampak Covid-19. Penelitian ini menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan adalah non probability menggunakan purposive sampling. Subjek penelitian ini berjumlah 100 orang Pelaku ekonomi kreatif subsektor kuliner, kriya dan seni pertunjukan yang terdampak Covid-19. Instrumen yang digunakan adalah skala Resilience Inventory (RESI) 16 item dan Dispositional Resilience Scale-15 Short Form Revised 15 item. Hasil penelitian diuji dengan menggunakan analisis regresi sederhana. Berdasarkan hasil penelitian menunjukan bahwa terdapat pengaruh kepribadian hardiness terhadap resiliensi pada pelaku ekonomi kreatif yang terdampak Covid-19. Variabel kepribadian hardiness berkontribusi sebesar 43,6% terhadap resiliensi pada pelaku ekonomi kreatif yang terdampak Covid-19 . (F = 77,673; p < 0,05). Kata kunci: Resiliensi, Kepribadian Hardiness, Pelaku Ekonomi Kreatif, Terdampak Covid-19. This study aims to determine the effect of hardiness personality on resilience in creative economy actors affected by Covid-19. This study uses a quantitative approach. The sampling technique used is non-probability using purposive sampling. The subjects of this study amounted to 100 creative economic actors in the culinary, craft and performing arts sub-sectors affected by Covid-19. The instruments used are the 16-item Resilience Inventory (RESI) scale and the 15-item Dispositional Resilience Scale-15 Short Form Revised. The results of the study were tested using simple regression analysis. Based on the results of the study, it shows that there is an influence of hardiness personality on resilience in creative economy actors affected by Covid-19. The hardiness personality variable contributes 43.6% to the resilience of creative economy actors affected by Covid-19. (F = 77.673; p < 0.05). Keywords: Resilience, Hardiness Personality, Creative Economy Actors, Affected Covid-19