Effect of Visual Merchandising on the Buying Behavior of Customers in Delhi & NCR Region

Retail is one of the fastest growing sectors in India. Organized retailing has really changed the set up of the retail outlets. Many concepts have been introduced and modified and one of them is visual merchandising. The retail players have started paying attention on how the store looks and how the goods are organized in a logical manner so that it can attract customers. Customer’s perfection has changed. The appearance or physical evidence has become important to them. The buying decision process of the customer is greatly influenced by the presentation of the goods at the retail outlets. From retailers’ point of view, visual merchandising can greatly affect the number of footballs. A store should have an inviting appearance that makes the customer feel comfortable and yet eager to buy. Visual merchandising is a major factor often overlooked in the success or failure of a retail store. It is second only to effective customer relations