Microeconomic analysis of supply and demand in the pharmaceutical market

U uvodnom dijelu završnog rada definirani su pojam i temeljne značajke ponude, potražnje i tržišne ravnoteže, uz detaljniji prikaz kako ponuda i potražnja utječu na kretanje cijena te kako dolazi do tržišne ravnoteže. Nastavak rada donosi uvid u farmaceutsku industriju i njezino gospodarsko značenje, kao i utjecaj na zapošljavanje. Provedena je analiza svjetskog tržišta farmaceutskih proizvoda te je prikazano kretanje ponude i potražnje za ovim proizvodima. Posljednji dio rada donosi pregled Hrvatskog tržišta farmaceutskih proizvoda. Donosi povijesni pregled farmaceutske industrije, trenutno stanje na tržištu, kao i ponudu i potražnju za farmaceutskim proizvodima u Republici Hrvatskoj. Također, prikazan je značaj inovacija u farmaceutskoj industriji koje su od velike važnosti naročito danas, u doba globalne pandemije COVID-19.The introductory part of the final paper defines the concept and basic features of supply, demand and market equilibrium, with a more detailed presentation of how supply and demand affect price movements and how market equilibrium occurs. The next part of the paper provides an insight into the pharmaceutical industry and its economic significance, as well as the impact on employment. An analysis of the global market of pharmaceutical products was performed, and the movement of supply and demand for these products is presented. The last part of the paper provides an overview of the Croatian pharmaceutical market. It provides a historical overview of the pharmaceutical industry, the current market situation, as well as the supply and demand for pharmaceutical products in the Republic of Croatia. Also, the importance of innovations in the pharmaceutical industry is shown, that are of great importance especially today, in the era of the global pandemic COVID-19