Competitiveness: The Case of the Apple Company

Glavni cilj završnog rada bio je prikazati pozicioniranje poduzeća Apple na tržištu, njegov utjecaj na američku i svjetsku ekonomiju, konkurentnost u odnosu na suparnička poduzeća poput Samsunga i Xiaomija te njihovo nadmetanje na tržištu tehnologija. U radu se iznose podaci koji potvrđuju cilj, strategiju, viziju i misiju Applea i njegovih rivala Samsunga i Xiaomija koji su uzeti za primjer. Prikazuje se na koji način je Apple morao izmijeniti rad unutar poduzeća i poslovnica kako bi se prilagodio pandemiji COVID-19. Iako je pretrpio velike gubitke, kao i mnogo tvrtki unutar grane tehnologija, u vrijeme najveće krize današnjice postao je bilijunska kompanija. Dokazali su kako je za uspjeh, probijanje na tržištu i pobjeđivanje u neprestanom natjecanju s konkurentima važno imati inovativne ideje, organizirane, produktivne i pametne zaposlenike koje će te ideje pretvoriti u stvarnost. Appleu uvelike pomažu ulaganje u istraživanje i razvoj koje služi kao uvid u to što oni mogu učiniti kako bi svojim proizvodima što više olakšali svakodnevni život potrošača.The main goal of the final paper was to show the positioning of Apple in the market, its impact on the US and global economy, competitiveness in relation to rival companies such as Samsung and Xiaomi and their competition in the technology market. The paper presents data that confirms the goal, strategy, vision and mission of Apple and its rivals Samsung and Xiaomi. It shows how Apple had to modify operations within businesses and its shops to adapt to the COVID-19 pandemic. Although it suffered great losses, as did many companies within the technology industry, at the time of today’s biggest crisis it became a trillion company. They have proven that for success, market penetration and winning in constant competition with competitors, it is important to have innovative ideas, organized, productive and smart employees that will turn those ideas into reality. Apple is greatly helped by investing in research and development that serves as an insight into what they can do to make their products help their consumers in everyday life