PORTFOLIO MATRICE I STRATEŠKA USMJERENJA NA PRIMJERU PODUZEĆA HEROS PLUS d.o.o. : Završni rad

U okviru strateške analize poduzeća potrebno je postaviti ciljeve. U tu svrhu, potrebno je izgraditi zajednički stav, te ispitati koliko se mijenja industrija i gdje bi poduzeće moglo biti u budućnosti. Potom treba spoznati pritiske, prijetnje i mogućnosti, te osigurati okvir za strateško razmišljanje, a onda i ocijeniti ključne faktore uspjeha u industriji odnosno segmentu poduzeća. Postoje razne portfolio matrice, kao što su BCG matrica, McKinsey/GE matrica, ADL matrica, alternativna BCG matrica, te matrica profitabilnosti. Svaka od spomenutih matrica ima svoje eksterne i interne faktore koje je određuju, a u radu su identificirane prednosti i nedostaci promatranih matrica. Strateškom analizom poduzeća Heros plus d.o.o. utvrđene su njegove najznačajnije dimenzije – financijski i ekonomski faktori, dok se u okviru analize poslovne okoline kao najvažniji akteri ističu korisnici usluga, djelatnici i kreditori.As part of the strategic analysis of the company, it is necessary to set goals. To this end, it is necessary to build a common position, and examine how much the industry is changing and where the company could be in the future. Then you need to recognize the pressures, threats and opportunities, and provide a framework for strategic thinking, and then also assesses the key success factors in the industry or company segment. There are various portfolio matrices, such as BCG matrix, McKinsey / GE matrix, ADL matrix, alternative BCG matrix, and profitability matrix. Each of the mentioned matrices has its own external and internal factors that determine it, and in the work there are identified advantages and disadvantages of the observed matrices. The strategic analysis of Heros plus d.o.o. its most significant dimensions have been determined - financial and economic factors, while in the analysis of the business environment, the most important actors are service users, employees and creditors