The Birth and Disappearance of a Conceptual Integration or the Rise and Fall of the Kukuriku-Coalition

U ovome radu istražit će se uvjeti nastajanja i rok trajanja, tj. opstojnost jedne konceptualne integracije koja se pojavljivala u hrvatskome političkom diskursu za vrijeme predizborne promidžbe za parlamentarne izbore 2011. godine. Riječ je o blendu Kukuriku-koalicija koji je svojevremeno bio općeprihvaćen među političarima, ali i građanima Republike Hrvatske. Pojavljivao se u svim medijima, upotrebljavali su ga svi političari, jednako oponenti spomenute koalicije i njezini pripadnici. Iako je istodobno bio omiljen i omražen, premda se upotrebljavao izuzetno često, nakon određenog vremena ipak postupno nestaje iz jezične upotrebe. Ilustrirat ćemo stoga u ovome radu rađanje ove konceptualne integracije. Prikazat ćemo kada se ova konceptualna integracija najviše upotrebljavala te ćemo analizom anketnih odgovora i primjera prikupljenih s mrežnih stranica u razdoblju zadnjih godinu dana pokušati objasniti razlog(e) njezina nestanka iz današnjega političkog diskursa.This paper investigates the conditions of the emergence and duration, i.e. the survival, of a conceptual integration that appeared in Croatian political discourse during the pre-election campaign for the 2011 parliamentary elections. This is the KUKURIKU-COALITION blend, which was at one time generally accepted among politicians, but also among the citizens of the Republic of Croatia. It appeared in all media, it was used by all politicians, both opponents of the coalition and its members. Although it was both loved and hated, and although it was referenced extremely often, after some time it gradually disappeared from language use. We will therefore illustrate in this paper the birth of this conceptual integration. We will show when this conceptual integration was most used and we will try to explain the reason(s) for its disappearance from today’s political discourse by analyzing survey responses and examples collected from websites over the last year