Add to ORKGIslamic banks are responsive to using online media as a promotional with changes the behavior of the millennial generation. Descriptive quantitative research design with a millennial generation population in Bantul Regency, producing 171 respondents. The analysis uses the Structural Equation Model and Partial Least Square test model with Smart PLS 3.3.3 measuring instrument, measuring the value of online advertising with informative indicators, credibility, entertainment, and disruption of purchase intention Islamic banks with the addition of instagram features as moderation. The results of the study, all indicators except distractions have a significant positive effect on advertising value. Then the ad value has a significant posi...
With the growth of technology internet and the increase of social media usage its relevance for the ...
The purpose from this reaserch is for measuring how much the influence of social media like instagra...
The development of increasingly sophisticated and modern technology affects all aspects of people's ...
Purpose: This study aims to examine the role of social media influencers (SMI) in millennial behavio...
Currently global era has entered an era called the industrial revolution 4.0 along with increasingly...
The pandemic COVID-19 has brought changes in Indonesian consumer behaviour. Brands in Indonesia need...
Due to the fierce competition in banking for raising funds, banks have been obliged to develop marke...
Purpose: This paper aims to attempt to investigate and test the factors related to social media adve...
The purpose from this reaserch is for measuring how much the influence of social media like instagra...
Strategies in an effort to attract potential consumers through Instagram as a promotional medium, es...
This study aims to determine the effect of affinity, convenience, and social media marketing on inte...
Advertising is commonly used to foster sales and reputation of an institution. It is at first the gr...
The purpose of this study is to see the level of marketing effectiveness carried out by Bank BNI Sya...
The main aim of this article is to identify the influence of online financial communication dissemin...
The objective of this study is to determine the effect of disseminating financial information via us...
With the growth of technology internet and the increase of social media usage its relevance for the ...
The purpose from this reaserch is for measuring how much the influence of social media like instagra...
The development of increasingly sophisticated and modern technology affects all aspects of people's ...
Purpose: This study aims to examine the role of social media influencers (SMI) in millennial behavio...
Currently global era has entered an era called the industrial revolution 4.0 along with increasingly...
The pandemic COVID-19 has brought changes in Indonesian consumer behaviour. Brands in Indonesia need...
Due to the fierce competition in banking for raising funds, banks have been obliged to develop marke...
Purpose: This paper aims to attempt to investigate and test the factors related to social media adve...
The purpose from this reaserch is for measuring how much the influence of social media like instagra...
Strategies in an effort to attract potential consumers through Instagram as a promotional medium, es...
This study aims to determine the effect of affinity, convenience, and social media marketing on inte...
Advertising is commonly used to foster sales and reputation of an institution. It is at first the gr...
The purpose of this study is to see the level of marketing effectiveness carried out by Bank BNI Sya...
The main aim of this article is to identify the influence of online financial communication dissemin...
The objective of this study is to determine the effect of disseminating financial information via us...
With the growth of technology internet and the increase of social media usage its relevance for the ...
The purpose from this reaserch is for measuring how much the influence of social media like instagra...
The development of increasingly sophisticated and modern technology affects all aspects of people's ...