THE PRABOWO SUBIANTO'S LANGUAGE OF POLITICAL SPEECH ON CAMPAIGN: A CRITICAL DISCOURSE OF ANALYSIS

This study on the political strategy in the language used in Prabowo Subianto's speech focused on language behaviors. This study aims at describing the text analysis, social cognition, social context, and ideology of Prabowo Subianto's speech at the Indonesia Economic Forum (IEF) during his campaign on the Indonesia presidential election 2019-2024. This study uses the Critical Discourse Analysis method with a Teun A Van Dijk approach model. The data were in the form of a speech's text entitled "A Path Ahead for Indonesia". The data were analyzed by integrating the third dimension of Teun A Van Djik Discourse model in the unity analysis, they were text, social cognition, and social context. The data were collected from internet sources containing his speeches on several occasions concerning political policies during his presidency. The results show that his political strategy in language use is reflected in the use of words, sentences, and figures of speech. The language used helps the public understandings the conditions that Indonesian people are now facing and supports his presidency. From the language praxis, his political strategy in language use is relevant to language behaviors in general