Rasionalitas Agama dan Media Digital dalam Membangun Masyarakat Muslim

This thesis examines the phenomenon of health da'wah from ZA (Zaidul Akbar) which is named JSR (Jurus Sehat Rasulullah). Individuals who use JSR, digital media and the rationality of their choice to use JSR are the focus of this research. The purpose of this study was to find out how religious rationality in JSR is in building the health of the people, and how the stimulus provided by ZA through the media. In addition, this study also looks at the role of the media and the benefits provided by ZA in an effort to build a healthy community. The method used in this research is descriptive qualitative. Data collection was carried out for three months by interviewing four informants consisting of individuals who used JSR for more than six months. In addition, data is also obtained from ZA's official social media accounts. The analytical knife that the writer uses in this thesis is the rational choice theory by James S. Coleman. The results of this research are: (1) Religious rationality in the JSR developed by ZA is a concept that connects religion with science in the context of health. JSR becomes the choice for individuals due to two factors. First, the low cost and easy access to JSR materials. Second, the factor of religious norms contained therein. (2) Digital media has an important role in bringing users together with the JSR developed by ZA. (3) There are two stimulus patterns provided by ZA in building the health of the people, namely: making Islam an inspiration, and providing alternative herbal treatments and tips for health problems. (4) Individuals who use JSR feel the benefits of their health, and with this benefit, they consciously campaign for a healthy life to other people in their environment. (5) Public affinity is quite high on social media, so they form various social ties and have a positive impact on healthy living campaigns