Contemporary approaches in observing business performance from an entrepreneurial perspective

Mjerenje poslovne uspješnosti još uvijek predstavlja značajan izazov, kako za znanstvenu tako i za poslovnu zajednicu. Empirijska istraživanja jasno ukazaju na multidimenzionalnost samog koncepta, međutim ne pružaju suglasnost koje točno dimenzije čine koncept poslovne uspješnosti. Ciljevi rada su: (1) prikazati detaljan pregled literature povijesnog razvoja koncepta poslovne uspješnosti uvažavajući tradicionalne i suvremene poglede, (2) pružiti osnovni pregled prednosti i nedostataka različitih mjera uspješnosti te (3) pružiti detaljan opis koncepta poslovne uspješnosti unutar poduzetničkog konteksta, pri čemu je naglasak stavljen na najznačajnije pristupe proučavanja poslovne uspješnosti. Može se zaključiti da literatura i dalje ne pruža jedinstven i nedvosmislen pogled koja je to „najbolja” mjera poslovne uspješnosti, niti pruža jasno definiran model kojim bi se poslovna uspješnost mogla u potpunosti iskazati. Rad je namijenjen široj akademskoj i poslovnoj zajednici zainteresiranoj za proučavanje koncepta poslovne uspješnost i njezine teorijske i praktične primjene.Measuring business performance still represents a significant challenge for both the scientific and business communities. Empirical research clearly indicates the multidimensional aspect of business performance, however does not provide an agreement which dimensions constitute the concept itself. The objectives of the paper are following: (1) to present a detailed literature review on the historical development of the business performance as a concept taking into account traditional and contemporary perspectives, (2) to provide an overview of the main advantages and disadvantages of various performance measures, (3) to present a detailed description of business performance within an entrepreneurial context where the emphasis is placed on the most significant approaches to researching the concept of business performance. It can be concluded that the literature still does not provide a unique and unambiguous view of what is the best; measure of business performance, nor does it provide a clearly defined model by which business performance could be entirely explained. The paper is intended for the wider academic and business community interested in researching the concept of business performance, including its theoretical and practical applications