THE POTENCY OF SEKANAK RIVER AS A TOURISM OBJECT IN PALEMBANG

(Yolanda Sikta Miliarani, 2020: 25 Pages, 10figures) This final report discusses about the potency of Sekanak River as a new tourism object in Palembang. The purpose of this final report is to known the potencies of Sekanak River. The data were collected by using observation and in-depth interview. The observation was conducted by using elements of tourism destination as suggested by Spillane (1994).The result shows that there are some potencies of Sekanak River as a new tourism destination in Palembang with the elements that support tourism destination such as attraction, facilities, infrastructure, transportation, and hospitality industry. The attraction in Sekanak River are taking some photos, riding a boat; the facilities are parking area, canteen, praying area and trash bin; provide a good accessibility and infrastructure toward destination to make visitors easy to get to the location and the road already asphalt also there is a lodging and restaurant near destination. The image of Sekanak River is good because all the visitors stated that they would visit Sekanak River again. The conclusion indicated that Sekanak River has many potencies as tourism destination