THE USE OF CODE MIXING IN TOUR PACKAGE BROCHURES AT MEGA WISATA TOUR AND TRAVEL PALEMBANG

The aim of this report was to find out the types, function, and reasons of using code mixing in tour package brochure at Mega Wisata Tour and Travel Agency. The document consists of ten tour package brochures in 2018. The research metodology used was qualitative reseach. The data were collected by unstructured interview and document analysis. The result contains of three point. From the brochures, the writer found types of code mixing. There were an insertion, alternation, and congruent lexicalization. The insertion type appeared in two types. They are the insertion of words and insertion of phrase. The type of insertion which commonly used was the insertion type. For the functions of code mixing found they are; to attract attention, to address a different audience, to fill in lack of register, and to syncronize with habitual experience. The most function of code mixing available in tour package brochure was lack of register. There are three reasons of using code mixing in ten tour package brochures. They were; participant roles and relationship, message intrinsic factors, and language attitude dominance, and security factors. The most reason use in code mixing in tour package brochure is message intrinsic factor