MEDIA PROMOTION OF JAKABARING SPORT CITY AS SPORT TOURISM DESTINATON IN PALEMBANG

This research aims to know the media promotion of Jakabaring Sport City as sport tourism destination in Palembang. The data were colected through direct interview with Mrs. Alice Handojo as the Manager of Public Resources and Mr. MirzaMursalim as the Coorporate Secretary of Jakabring Sport City, observation and documentation. The writer used qualitative research by using descriptive analysis method. Based on this research, the writer got the result that the media promotion of Jakabaring Sport City as sport tourism destination in Palembang are Above The Line (ATL) which are new- age media/ internet, company website, Instagram, Facebook and YouTube and Below The Line (BTL) which are brochure and banner. Jakabaring Sport City already uses those media promotion in accordance with the functions of promotion itself. They are providing information, persuading and influencing, creating impressions (image) and promoting the goals. At the end, the writer suggests that it will be useful for the management of Jakabaring Sport City to improve the media promotion become more attractive and up to date for visitors