KECENDERUNGAN SERTA FAKTOR FAKTOR MAHASISWA DALAM MEMILIH MEREK MIE ISNTAN DARI PT. INDOFOOD (STUDI KASUS PADA MAHASISWA JURUSAN ADMINISTRASI BISNIS POLITEKNIK NEGERI SRIWIJAYA)

The background of this final report by the data obtained by the percentage level in choosing a brand of instant noodles from PT. Indofood like Indomie 92.5%, 75.1% Pop noodles, Supermi Sarimi 45% and 64.8%. With the formulation of the problem of how trends and factors of the students in choosing a brand of instant noodles from PT. Indofood conducted on students Polytechnic Sriwijaya. The scope of this study were also given the limits that can be directed only to the extent that tendency and factors in choosing a brand of noodles isntan. This research data collection techniques using interview to the supervisor PT. Indofood, distribution of questionnaires to 84 respondents and the research literature author uses methods of qualitative and quantitative analysis using the basic formula chi square, Likert scale and the percentage statistical approach to getting the numbers tendencies and interval factors of the marketing mix. From the results of research and is based on the calculation of the tendency of students in choosing a brand of instant noodles from PT. Indofood Indomie brand is dominated by the number of percentage of 40.5%, as much as 26.2% Supermi brand, brand Sarimi as much as 21.4% and Pop Mie brand as much as 11.9%. While interval the factors are: a factor of 93.8%, 90.9% product factor, price factor 85.8% and 69.3% promotion factor. Thus there is a tendency of students to the brand Indomie instant noodles and the factors that have the highest interval is a factor and the lowest is promotion factor