THE STRATEGY OF DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI SUMATERA SELATAN IN MARKETING AND PROMOTING TOURISM DESTINATIONS IN SOUTH SUMATERA

The title of final report is “The Strategy of Dinas Kebudayaan dan Pariwisata Provinsi Sumatera Selatan in Marketing and Promoting Tourism Destinations in South Sumatera”. This final report had two problems, and they are “What is the strategy of Dinas Kebudayaan dan Pariwisata Provinsi Sumatera Sleatan in marketing and promoting tourism destinations in South Sumatera?” and “What are the obstacles that Tourism Department might find in marketing and promoting tourism destinations in South Sumatera?”. There were two purposes; the purposes were to identify the role of Dinas Kebudayaan dan Pariwisata Provinsi Sumatera Selatan in marketing and promotion tourism destination in South Sumatera by the strategy that already used and to learn and explain the obstacle of of Dinas Kebudayaan dan Pariwisata Provinsi Sumatera Selatan in marketing and promotion tourism destination in South Sumatera. In collecting the data, the writer used a descriptive method by qualitative approach. Then, the writer conducted the observations, interview, and documentation for collecting the data. Finally, the writer got the result that there were six strategies that conducted by them. They were advertising, print and distribution, consumer promotion, personal selling, public relation and publicity, and personal selling. It proved the role of DKPPSS in marketing and promoting. And there were two obstacles that faced by DKPPS when conducted the strategies in marketing and promoting tourism destinations in South Sumater