THE IMPORTANCE OF PEMPEK AS A CULINARY TOURISM IN PALEMBANG

This research focused on the importance of Pempek as a culinary tourism in Palembang. The purposes of this study were to know the kinds of pempek and the product of pempek that could be innovated to keep the existence of culinary tourism in Palembang. The study used qualitative description method. The data were collected through observation, interview, and documentation. Based on findings it is found that Pempek & Kemplang Mang Din (Kgs. H. Syarifuddin) there is no innovation product of Pempek. The writer suggests that producers of pempek have to explore about the importance of pempek as a culinary tourism in Palembang and study about the innovation product