THE STRATEGIES OF SULTAN MAHMUD BADARUDDIN II MUSEUM IN INCREASING THE NUMBER OF VISITORS

This research entitled the strategies of Sultan Mahmud Badaruddin II museum in increasing the number of visitors. The problem of this research is “What is the strategies of Sultan Mahmud Badaruddin II museum in increasing the number of visitors?” The method used in this study is descriptive methods. In doing research, the writer used some steps; they are reading some museum marketing books and other related sources. Then the writer collected the data by doing observation, interview and documentation. Finally the writer found out the strategies of Sultan Mahmud Badaruddin II museum, the facilities in the museum and the service in the museum. And as the result, the writer found that there are ten strategies of Sultan Mahmud Badaruddin II in increasing the number of visitors. They were air conditioner installation, security, additional collection, improving human resources capability about museum, empowering the apprentice students, joining exhibition, educating all of staffs to guide, taking care visitors, being friendly to the guest and preparing souvenir. The strategies are divided into three aspects. They are facilities aspects, human resources aspects and services aspects