PENGARUH PERSONAL SELLING TERHADAP VOLUME PENJUALAN PADA PT SINAR NIAGA SEJAHTERA PALEMBANG

The purpose of this research is to determine the effect of personal selling in the case of sales volume. The research was conducted at PT Sinar Niaga Sejahtera Palembang. In this case the reports devided into two types with different method. First is The qualitative report, it researched from literatures of the company, and second is the quantitative report, it researched by using correlation pearson method, least square method, and potency of sales method. The information obtained by the results of research and interviews. PT Sinar Niaga Sejahtera makes sales through personal selling activities and this activities expected to get a positive influence in the case of increasing sales volume. The role of personal selling is necessary for the achievement of sales volume. The results of the research found that personal selling activities have the effect of 94,09% which means that it has a strong and positive relationship. It suggested that the company can evaluate and giving bonus, because it can increase motivation of sales and provide the training to sales force because the event was very important to increasing sales volume for the company. Keyword: The Influence Of Personal Selling To Sales Volume Of PT Sinar Niaga Sejahtera Palemban