STRATEGI PRMOSI PRODUK MEUBEL KAYU JATI PADA CV INDAH PRIMA FUNITURE & GALERY PALEMBANG

This final report aims to determine how was the promotion strategies can affect the number of customers of CV Indah Prima Furniture & Galery Palembang. The writer used interview and library research to get the data. The data were analyzed by using qualitative method. Writer found that the promotion strategies at CV Indah Prima Furniture & Galery wasn't sustainable and made the customers didn't know the company's products. The promotion media that were used by CV Indah Prima Furniture & Gallery was only newspaper, tabloid, and id card. Because of that, writer suggests to use any kinds of promotion media such as television, radio, internet, and magazine. Keyword: Promotion Strategy, prepaid elektricit