THE IMPACT OF PARADIGM SHIFT IN CULTURE ON THE PROCESS OF ART CREATION AMONGST URBAN ARTISTS (A CASE STUDY OF GENERATION Y ARTISTS IN BANDUNG)

The most common definition of culture is a ‘shared patterns of learned behavior’, which occurs due to human’s genetically inherited ability to communicate in symbolic level through language and the capacity to create complex social organization. This is what mainly happens in an urban life. Most anthropologists believe that culture is something connected to cognitive and derivative aspects of human activities. This includes art, which is associated with creativity. Csikszentmihalyi views that creativity is always interrelated with a system that is formed from three aspects, which are ‘domain’ (procedure), ‘field’, and ‘person’. This research aims to investigate the correlation built from the paradigm shift in the concepts of culture and the tendencies in the process of art creation by artists living in complex urban social communities. It applies interdisciplinary approaches, including culture studies, anthropology, and art creation in contemporary artists. Direct observation is practiced in contrast to study of relevant literature in order to achieve contextual analysis. Urban Artists, in this case is Bandung based Artist, have a specific behaviour through their art creation. This specific behaviour including their tendencies to create community, or group of discussion in some particular space. There were Platform3, Omuniuum Space or Galeri Gerilya that have several role beside their basic function as art space. Any other growth activity such as art talk, discussion, workshop, art residency, and many more were related to the behaviour of the urban artists. This activity their create, also change their perception and also their method in art creation. Keywords Art creation, urban artists, creativity, culture, contemporary art, Bandung