Add to ORKGThis research examined the influence of Internet experience and web atmospherics on consumer online behavior. It developed a model of web navigation behavior where these antecedent variables drove website exploratory behavior and website involvement, which in turn, drove site attitudes and pre-purchase evaluations. These relationships were tested and confirmed in the context of a pharmaceutical website. Further, men and women differed in web navigation behavior, with men engaging in less exploratory behavior and developing less website involvement than women. However, across the two sexes, entertainment, challenge, and effectiveness of information content were the key drivers of website attitudes. The findings provide several guidelines for...
The role of gender differences in the consumption of goods and services is well established in many ...
Among the many characteristics that impact the use of e-commerce, one that has received relatively l...
Among the many characteristics that impact the use of e-commerce, one that has received relatively l...
Gender effects remain poorly understood in the E-commerce setting. Using social roles theory, this r...
Gender effects remain poorly understood in the E-commerce setting. Using social roles theory, this r...
Purpose This study aims to systematically examine gender specific behavioral differences and similar...
AbstractTo empirically prove that there are gender differences in the way online consumers react to ...
The aim of this paper is to model the effect of the consumers’ perceptions of their offline and onli...
The aim of this paper is to model the effect of the consumers ’ perceptions of their offline and onl...
ABSTRACT The purpose of this research is to provide managers of shopping websites information regard...
Despite recent success by companies using the Internet to deal with their customers, one of the majo...
In this study we applied Technology Acceptance Model (TAM) to address consumers\u27 online purchasin...
E-commerce has emerged as an important method of business. With nearly 2.5 trillion internet users w...
Purpose: The purpose of this research is to investigate and analyse gender and age differences in ...
This paper discusses an examination of the differences in the ways males’ and females’ engage with a...
The role of gender differences in the consumption of goods and services is well established in many ...
Among the many characteristics that impact the use of e-commerce, one that has received relatively l...
Among the many characteristics that impact the use of e-commerce, one that has received relatively l...
Gender effects remain poorly understood in the E-commerce setting. Using social roles theory, this r...
Gender effects remain poorly understood in the E-commerce setting. Using social roles theory, this r...
Purpose This study aims to systematically examine gender specific behavioral differences and similar...
AbstractTo empirically prove that there are gender differences in the way online consumers react to ...
The aim of this paper is to model the effect of the consumers’ perceptions of their offline and onli...
The aim of this paper is to model the effect of the consumers ’ perceptions of their offline and onl...
ABSTRACT The purpose of this research is to provide managers of shopping websites information regard...
Despite recent success by companies using the Internet to deal with their customers, one of the majo...
In this study we applied Technology Acceptance Model (TAM) to address consumers\u27 online purchasin...
E-commerce has emerged as an important method of business. With nearly 2.5 trillion internet users w...
Purpose: The purpose of this research is to investigate and analyse gender and age differences in ...
This paper discusses an examination of the differences in the ways males’ and females’ engage with a...
The role of gender differences in the consumption of goods and services is well established in many ...
Among the many characteristics that impact the use of e-commerce, one that has received relatively l...
Among the many characteristics that impact the use of e-commerce, one that has received relatively l...