This study investigates what influences consumers' extent of online search (i.e., the number of relevant web stores visited) before a purchase. A dataset containing website visitation and transaction activities from a panel of US consumers is used to test the hypotheses developed in the study. The results indicate a diminishing effect of competitive density on the extent of search, and the use of advanced information technologies induces more searches. Consumers also search more for experience products than for search products in contrast to the prediction in the nonelectronic market. Furthermore, online purchase experience increases, while product-specific experience reduces, prepurchase search
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
Technology and the Internet have changed every facet of human life on the planet. It has spawned onl...
This study examines the impact of Internet search capabilities on consumer pre-purchase decision-mak...
By lowering the costs of gathering and sharing information and offering new ways to learn about prod...
The main purpose of the study is to elaborate on the relationship between consumers’ demographic bac...
This paper investigates optimal search paths of online shoppers for experience versus search goods, ...
This article examines the extent of pre-purchase comparison search activity, in terms of comparison ...
textThe Internet now provides consumers with a new tool for finding information during the pre-purc...
textThe Internet now provides consumers with a new tool for finding information during the pre-purc...
In the era of Internet, the issue of information search has obtained attention since the Internet pr...
This study is aimed to examine the effects of pre-purchase uncertainty and information search strate...
Online consumer information search became a crucial initial step in the purchase decision process. T...
Recent trends in online retailing suggest that "33% of buyers often or sometimes make unplanned purc...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
Technology and the Internet have changed every facet of human life on the planet. It has spawned onl...
This study examines the impact of Internet search capabilities on consumer pre-purchase decision-mak...
By lowering the costs of gathering and sharing information and offering new ways to learn about prod...
The main purpose of the study is to elaborate on the relationship between consumers’ demographic bac...
This paper investigates optimal search paths of online shoppers for experience versus search goods, ...
This article examines the extent of pre-purchase comparison search activity, in terms of comparison ...
textThe Internet now provides consumers with a new tool for finding information during the pre-purc...
textThe Internet now provides consumers with a new tool for finding information during the pre-purc...
In the era of Internet, the issue of information search has obtained attention since the Internet pr...
This study is aimed to examine the effects of pre-purchase uncertainty and information search strate...
Online consumer information search became a crucial initial step in the purchase decision process. T...
Recent trends in online retailing suggest that "33% of buyers often or sometimes make unplanned purc...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
An important aspect of consumer behavior in electronic environments is the search habits consumers...
Technology and the Internet have changed every facet of human life on the planet. It has spawned onl...