Активізація збутової діяльності в забезпеченні стійкості підприємства

1. Олефіренко О.М. Теоретичні засади формування збутової політики в системі управління комерціалізацією інновацій. 2017. Вип. 27. С. 96-100. 2. Arefieva O, Piletska S, Khaustova V, Poberezhna Z, Zyz D. Monitoring the economic stability of the company’s business processes as a prerequisite for sustainable development: investment and security aspects. IOP Conference Series: Earth and Environmental Science. IOP Publishing. 2021. Vol. 628. No. 1. рр. 012042Formation of target market is the basic component of marketing policy of the enterprise, so it should be based on interrelations with buyers for the sake of satisfaction of their present and future needs. Management and expansion of target market allows to keep target audience with corresponding location, which becomes prerequisite for consolidation of market position and maintenance of competitiveness of enterprise. Efficient system of such interaction allows to receive sustainable proceeds from sales of goods and services and to provide sustainability of the enterprise. In a narrow sense, sales policy is directly a way of implementation of sales activities, a set of management decisions on the distribution of goods to achieve certain goals. c. In view of scales of a marketing policy, its purposes are determined both at strategic and tactical levels. Along with this, all the goals of sales policy have certain characteristics, which further determine the activity of the enterprise as a whole [1, p. 98]