The influence of politics on the media or media pressure on political entities? (United States Elections 2016)

Diplomsko delo predstavlja meje vplivanja politike na medije in sam medijski pritisk na politične entitete, v katero so vpleteni tako vsi medijski atributi kot celotna kampanja, volitve, volivci in kandidati za predsednika države. Volitve za predsednika ZDA v letu 2016 so bile ene odmevnejših iz političnega in hkrati medijskega gledišča, saj so vanje posegali številni politični privrženci obeh kandidatov ter množica številnih domačih in tujih medijev. Glavni namen diplomskega dela je raziskati relacijo med politiko in mediji na konkretnem primeru volitev v Združenih državah Amerike leta 2016. Volitve, ki potekajo v ZDA, so globalne, na kar kaže medijsko poročanje širom sveta. Predvolilni boj se začne vsaj leto pred volitvami in je prepleten s številnimi soočenji, dikcijami med kanditati, javnimi nagovori kandidatov svojim podpornikom, o čemer poročajo domači in tuji mediji, in sicer na različne načine – podporno ali kontradiktorno nekemu kandidatu. Konkretnega primera se lotevamo zaradi analitične širine ameriškega političnega sistema ter medijev, ki delujejo na tem območju. Hkrati so ameriške volitve zelo odmeven dogodek, ki ga lahko kritično razčlenimo. Izhajali smo iz vprašanja, ali se politika in mediji dopolnjujejo, oddaljujejo in ali sodelujejo, ter ugotovili, da se v vsem dopolnjujejo in na nek način zavezujejo, čeprav so mediji neodvisni od politike in političnih akterjev. Delo temelji na reprezentativnih virih, opisni in reprezentativni metodi z analizo študije povzete literature.The diploma thesis presents the limits of the influence of politics on the media and the media pressure on political entities, which includes all media attributes, as well as the entire campaign, elections, voters and presidential candidates. One of the most high-profile, both in terms of media and politics, was the US presidential election in 2016, where a large number of political supporters of one or another candidate intervened, as did many domestic and foreign media. The main purpose of the thesis is to explore the relationship between politics and the media in a specific case - the elections in the United States in 2016. The elections in the US are known globally, even the most interesting, which is reflected in media coverage around the world. They are preparing for the elections more than the year before. During the election campaignin general, the fight between the last two candidates, there are many colorful moments. These confrontations, the very diction between the two candidates and the public speeches directly between their supporters, are monitored by domestic (as well as foreign) media - they report on this in various ways (supportive or contradictory to a candidate). I am tackling a specific case precisely because of the analytical breadth that the American political system and the media operating in the area can offer meat the same time, the American election is a very high-profile event that I can critically analyze. At the same time, we pursued the question of whether politics and the media complement, distance and cooperate, where we find that they complement and commit in some way, even though the media are independent of politics and political actors. The work is based on representative sources, descriptive and representative method with analysis of the study of summarized literature