Factors influencing farmers’ adoption of ecological reconversion agri-environmental schemes in mountain olive groves

Mountain olive groves are characterized by low profitability, mainly due to their location in high steep-slope areas with poor, shallow soils. Consequently, they present a high risk of abandonment of the productive activity, which would be eventually associated with high potential environmental and socio-cultural losses. As an alternative, an ecological reconversion scheme is proposed to increase the provision of ecosystem services from this agroecosystem while reducing the socio-economic impacts related to the abandonment. Two alternative schemes are proposed, which differ in the possibility or not of harvesting the olive production. A double-bounded contingent valuation exercise is used in a sample of Andalusian mountain olive growers to assess their willingness to accept (WTA) for participating in these schemes, using a difference-in-utility model with a linear utility function with correlation between the participation choices in the two schemes as econometric specification. The results show high levels of mean WTA, higher for the scheme precluding harvesting, indicating that higher levels of payment are needed to get some acceptance from farmers. Results also show that structural (e.g., yield) and attitudinal factors (e.g., opinion about setting-aside low productivity olive groves for environmental reasons), among others, significantly influence farmers’ WTA for these schemes