Digital Media and Design Practices: The Use and Challenges of Information and Communication Technology on Creativity

Since the development of digital media technology, students in design schools and colleges have embraced the use of Information and Communication Technology (ICT) for creativity. However, most of the students have challenges in the use of ICT and this has affected the pedagogy of creativity in education. Therefore, the purpose of this study is to explore the usage and challenges of ICT on creativity. Adopting the qualitative research approach, a purposive sampling method was used for the study. The sample consisted of 150 students from the Communication Design programme. For the statistical analysis, Statistical Package for Social Sciences (SPSS) was used to generate the frequencies and percentages of the results obtained. The results indicated that a great number of students had no idea about the use of ICT on creativity. It is recommended that the use of ICT can stimulate students to develop new concepts and ideas for creativity