Farmer-to-consumer marketing, 1 : an overview

Revised June 2009. A more recent revision exists. Please check for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalogWith the renewed interest in direct marketing activity, more and more farmers are asking, Is direct farm‑to‑consumer marketing the answer? This question can best be answered after assessing:\ud • Personal abilities and desire to sell directly to consumers\ud • The farming operation’s compatibility with direct marketing\ud The assessment should also include a review of direct marketing alternatives and their advantages and disadvantages. With a knowledge of direct marketing alternatives, producers can evaluate their marketing needs and assess the feasibility of direct marketing for satisfying those needs