The roles of subjective vitality, involvement, experience quality, and satisfaction in tourists’ behavioral intentions

This study provides and tests a model that examines the relationship between behavioral intentions and involvement, experience quality, satisfaction, and, as a personal resource, subjective vitality. Specifically, the study focuses on subjective vitality. Analyzing surveyed data from 408 cultural tourists, the results indicate that subjective vitality and involvement are the antecedents of experience quality. Given the results, theoretical and managerial implications are discussed. © 2017 Varna University of Management. All rights reserved