This study presents an investigation that intends to identify the influence of marketing tools – product, price, communication and distribution – in purchase decision of handcrafts by tourists in “Mercado Central de Fortaleza”. A research was done with 256 buy trunts in the market, 204 brazilians and 52 foreigners, using a structured questionnaire and direct interviews. The conclusion of this investigation is that the product is the element of major influence in the decision to buy, followed by the price of that product, the salesman and the presentation of the store. The research identifies that the tourists have a good perception of these elements. This study provides information to the development of marketing strategios with th...
Resumo O presente estudo tem por objetivo analisar o comportamento de consumo do turista estran...
Orientador: Renato Z. MarchettiDissertaçao(mestrado)- Universidade Federal do Paraná. Setor de Cien...
O elevado nível de competição e a turbulência também passaram a ser a realidade em mercados que trad...
International audienceStudy purpose: This study aims to develop and validate a scale of consumption ...
The tourism sector is one of the main economic sources of our country, also it generates work for ma...
The tourist destinations have had to incorporate new concepts in their administration, due to the gl...
Com o avanço da tecnologia nos dias atuais, as informações e técnicas desenvolvidas são rapidamente ...
Effect of Touristic Package Advertise Price Presentation on Consumer Intentions. A Study of Pernambu...
As organizaÃÃes tÃm utilizado o tradicional composto de marketing para alcanÃarem o mercado alvo e c...
This article discusses the complex process of consumer decision in hosting services related to the ...
The travel agency sector is going through one of the most challenging moments in its whole story. Fr...
A number of academic studies have investigated the "country-of-origin effect", i.e., the influence o...
The purpose of this study was to identify which factors influence the decision-making process of bu...
O presente estudo visa constatar a influência das técnicas de merchandising nos pontos de venda de u...
O atual contexto internacional, de rápidas mudanças, promove mutações rápidas no comportamento de c...
Resumo O presente estudo tem por objetivo analisar o comportamento de consumo do turista estran...
Orientador: Renato Z. MarchettiDissertaçao(mestrado)- Universidade Federal do Paraná. Setor de Cien...
O elevado nível de competição e a turbulência também passaram a ser a realidade em mercados que trad...
International audienceStudy purpose: This study aims to develop and validate a scale of consumption ...
The tourism sector is one of the main economic sources of our country, also it generates work for ma...
The tourist destinations have had to incorporate new concepts in their administration, due to the gl...
Com o avanço da tecnologia nos dias atuais, as informações e técnicas desenvolvidas são rapidamente ...
Effect of Touristic Package Advertise Price Presentation on Consumer Intentions. A Study of Pernambu...
As organizaÃÃes tÃm utilizado o tradicional composto de marketing para alcanÃarem o mercado alvo e c...
This article discusses the complex process of consumer decision in hosting services related to the ...
The travel agency sector is going through one of the most challenging moments in its whole story. Fr...
A number of academic studies have investigated the "country-of-origin effect", i.e., the influence o...
The purpose of this study was to identify which factors influence the decision-making process of bu...
O presente estudo visa constatar a influência das técnicas de merchandising nos pontos de venda de u...
O atual contexto internacional, de rápidas mudanças, promove mutações rápidas no comportamento de c...
Resumo O presente estudo tem por objetivo analisar o comportamento de consumo do turista estran...
Orientador: Renato Z. MarchettiDissertaçao(mestrado)- Universidade Federal do Paraná. Setor de Cien...
O elevado nível de competição e a turbulência também passaram a ser a realidade em mercados que trad...