The strategic role of career counselling service in providing a competitive edge to the City University of Hong Kong.

by Lum Wai-mun.Thesis (M.B.A.)--Chinese University of Hong Kong, 1995.Includes bibliographical references (leaves 46-47).ABSTRACT --- p.iiTABLE OF CONTENTS --- p.ivLIST OF FIGURES --- p.viLIST OF TABLES --- p.viiLIST OF APPENDIX --- p.viiiACKNOWLEDGMENTS --- p.ixChapterChapter I. --- INTRODUCTION --- p.1Background --- p.1Objective of Study --- p.2Methodology --- p.3Chapter II. --- STRATEGIC PLANNING --- p.6What is strategic planning --- p.6Benefits of Adopting Strategic Planning --- p.6Chapter III --- STRATEGIC PLANNING IN THE CITY UNIVERSITY OF HONG KONG --- p.8Threats and Opportunities in the External Environment --- p.8Strength of City University of Hong Kong --- p.10Weaknesses of City University of Hong Kong --- p.12Mission --- p.13Strategies --- p.15Chapter IV --- CAREER COUNSELLING SERVICE OF THE CITY UNIVERSITY OF HONG KONG --- p.16Background --- p.16Its role in Supporting the Corporate Strategies --- p.17Chapter V --- STRATEGIC PLANNING FOR THE CAREER COUNSELLING SERVICE --- p.21SWOT Analysis --- p.21Student Needs Analysis --- p.28Chapter VI --- RECOMMENDATIONS FOR CAREER COUNSELLING SERVICEStrategies --- p.34Shared Value --- p.36Style --- p.37Staff and Skills --- p.37Structure --- p.37System --- p.38Chapter VII --- CONCLUSION AND RECOMMENDATIONS FOR FURTHER STUDIES --- p.40APPENDIX --- p.42BIBLIOGRAPHY --- p.4